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PERENNIALS: BREAKING FREE OF AGE STEREOTYPES

By David White 16th October 2017  |  Career Management, Individuals

Dividing individuals into groups based on age is a concept that’s always irked me. We’ve heard the terms ‘Baby Boomer’, ‘Gen Y’ and more recently ‘Millennials’ being thrown around left, right and centre. It’s baffling that many modern-day companies still focus on these age-based demographics in order to ‘give customers what they want’.  But think…

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